ⴷⴰⵏⵓⵏ ⵜⵃⵙⴷ ⴵⴰⵢⵣⴰ ⴰⵍⵄⵍⴰⵎⴰ ⴰⵜⵛⴰⵔⵉⴰ ⴰⵏⴽⴹⵓⵔ ⵉⵄⴵⴰⴱ ⴰⵙⵙⵍⵉⵎⴰⵏ ⴳ ⵍⵎⴰⵖⵔⵉⴱ
ⴰⵄⵍⵏ ⵜⵛⴽⴰ "ⵚⵏⵜⵔⴰⵍ ⴷⴰⵏⵓⵏ" ⴰⵏ ⵄⵍⴰⵎⴰ "ⴷⴰⵏⵓⵏ" ⵙⵖ ⵂⴰⵣⵜ ⵄⵍⴰ ⵍⵇⴱ "ⴰⵄⵍⴰⵎⴰ ⴰⵜⵛⴰⵔⵉⴰ ⴰⵏⴽⴹⵓⵔ ⵉⵄⴵⴰⴱ" ⴳ ⴼⵢⴰ ⵍⵄⴰⴷⵢ (ⴱⴰⵙⵜⵜⵏⴰ ⵍⵎⵛⵔⵓⴱ) ⴳ ⵍⵎⴰⵖⵔⵉⴱ, ⵓ ⴷⴰⵇ ⵓⴼⵇ ⵜⵙⵏⵉⴼ "ⴱⵔⴰⵏⴷ ⴰⴼⵔⵉⴽⴰ 100 - ⴰⵙⵍⴰⵎ ⵜⵓⵔⵉⵢⴰⵏ ⴳ ⵍⵎⴰⵖⵔⵉⴱ".
ⴰⵓⵍⵏ ⴰⵙⵙⴰ ⴰⵎⵃⵍⵢ ⵓⵙⴰⵍⵎ 1000 ⵎⴰⵖⵔⵉⴱⵢ ⵜⵜⴵⴰⵢⴰⵣ ⵉⵙⴳⴳⴰⵍⵏ 15 ⵓⵙⴰⴽⵓ ⴰⵏ "ⴷⴰⵏⵓⵏ" ⵜⵜⴰ ⴰⵄⵍⴰⵎⴰ ⴰⵜⵛⴰⵔⵉⴰ ⴰⵏⴽⴹⵓⵔ ⵜⴰⵣⵏⴰ ⵜⵉ ⵎⴰⵖⵔⴰⴱ. ⵢⵉⴷⵗⴽ ⴰⵏ ⴰⵙⵙⴰ "ⴱⵔⴰⵏⴷ ⴰⴼⵔⵉⴽⴰ" ⴰⵙⴰⵢⵙ ⵖⴰ ⵉ 2011 ⵖⴰ ⵎⵏⵜⵓⴷ "ⴱⵔⴰⵏⴷ ⴰⴼⵔⵉⴽⴰ" ⵖⴰ ⵜⴰⴱⵓⵔⵢⴰ ⴰⴼⵔⵉⴽⴰⵏⵜ, ⴰⵓ ⵄⵍⴰ ⴰⵙⴰ ⵖⴰ ⴽⴽ ⵖⴰ 30 ⴷⵓⵍ, ⵓⴳⴰ ⵉⴱⴾ ⴽⴽ ⴳⴰⵔ 85 ⴳ ⵍⵎⵉⵜ ⴰⵏ ⵍⵎⵓⵏⴹ ⴰⵇⵞⵢⴷ ⴰⵎⵊⵕⴰⴷ ⵓ ⴰⵙⵙⴱⵉⴱ ⴳ ⴰⴼⵔⵉⴽⴰ.
ⵓⵜⵀⴰⴷⴰⴼⵜ ⴰⴷⵛⵓ ⴽⴷⵎⵎ ⵜⵉⴳⵎⵔⴰⵡⵍⵉⵏ ⵜⵉⴳⵣⵖⵓⵏⵉⵏ ⵜⵉⴼⵔⵓⵙⴰⵏⵉⵏ ⵜⴾⵕⴰⴱⵉⵅⵜⵢⴰⵏⴰⵢ ⵥⴰ ⴾⵕⴱⵓⵜ ⴾⵕⴰⴷ ⵜⴰⵃⵉⴱⵜ ⴱⵕⴼⵓⵏ ⵜⵉⵎⵓⵔⵉ ⵢⵓⵜⵜⴰⵔⴰⴳⵏ ⵓⵔⴰⵖⵍⵓⵓ ⵢⵍⴰⵏ ⴼⵓⴽⵏ ⵓ "GeoPoll"، ⵢ"Integrate Consulting"، ⵢ"Kantar"، ⵢ"Brand Leadership". ⵎⵏⵎⵏⴰⵢ ⵢⵍⴰ ⵊⵢⴰⵔ ⵜⵏⵜⴰⵕⵉⵏ "ⵎⴱⵕⴰⵏⴷ ⴰⴼⵔⵉⴾⵢⴰ" ⴰⵖⴰⵢ ⵓⵇⴰⵍⴽⴰⵍ 25 ⵎⴰⵢ ⵙ ⵎⴳⴰⵔ ⴰⴼⵔⵉⴾⵢⴰ.
ⵥⴰ ⵙⵏⴰⵢⵜⵉⵏ "ⵜⵉⵙⴰⵔⴰⵡⵜ ⴷⴰⵃⵙⴰⵏ" ⵢⴰ ⵜⴳⴰⵜ ⴹⴰⵏⴰ ⵜⴼⴹⵓⴳⵍⵉ ⵗⵍⴼⴰⵜ ⴷⴰⵏⵓⵏ ⴼⵕⴰⵔ ⴳ ⵜⴳⵍⴷⵉⵜ ⵓ ⴱⴰⴷⴰⵍ ⵙ ⵎⵕⵕⵓⴾ، ⵢⵓⵜⵔⴰⵔ ⵎⴹⴰⵎⵏ ⵢⵓⵜⵎⴰⵔⵔⴰ "ⵙⵏⵜⵕⴰⵍ ⴷⴰⵏⵓⵏ" ⵜⵖⴷⴰⴹ ⴷ "ⵜⵜⴳⵎⴰⴷ ⵓⵣⴰⵖⵣⴰ ⵜⴼⵓⴼⴰⵜ ⵜⵉⴽⴰⵜ ⵍⴰⴽⵏ ⴷⴰⵍⵍⴰ ⴼ ⵢⴰⵜ ⵋⴱⵓⵔⴰ ⴼ".
ⵓⵥⵏⴰ ⵢⵓⵜⵜⴰⵔⵜ, ⴰⵕⴰⴼ ⴼⵉⴷⴰ، ⵓⵙⴽⵉⵔ ⵓⵎⵙⴰⵡⵓⵇ ⴰⵏ "ⵙⵏⵜⵕⴰⵍ ⴷⴰⵏⵓⵏ"، ⴰⵔⵗ ⴷ ⵓⵔⵋⴱ ⵢⴰⵜⴰⴹ ⵍⵍⴰ ⴱⴰⵍⵍⴰ ⴰⴷ ⵜⴳⴰⴷ ⴰⵎⵙⴰⵍ, ⴰⵔⵗ ⴷ ⵜⴰⴷⵄⵔⵔⴰⵜ ⵖⴰⵔⴹ ⴰⴷ ⵜⴳ ⵎⴰⵟⵕⴰ ⴰⵏ ⵜⴼⴽⵓⵢⵏ ⵏ ⵜⴱⴰⴷⴷⵓⵜ ⵓⵔⴰⵔⵓ ⵓ ⵜⵎⵙⴰⵡⵓⵇ ⵓ ⵜⵉⴼⵉⴳⵉⵏ، ⴰⴷ ⴰⴽⵙ ⵜⵜⵏⵙⴰⴹ ⵓ ⵜⴺⵕⵕⴰ ⵓ ⵓⵙⵍⴰ ⵔⵏ ⵢⵓⵜⵜⴰⵔⵛ. ⵀⵖ ⴷ ⵜⴻⵣⵎⵜ ⵜⵉⵣⴷⵗ ⴳ ⴱⴰⴷⴰⵍ ⵓ ⵜⴽⴳⴰⵙ ⴷ ⵓⵙⵍⴰ ⵢⵏ ⵢⵓⵜⵜⴰⵔⵛ.
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